Why Is the Labubu Original Figure by Kasing Lung So Popular Among Toy Collectors in 2025?
In the ever-evolving world of collectible designer toys, 2025 has been a breakout year for the Labubu Original figure, created by the imaginative and mysterious artist Kasing Lung. Once a cult favorite among niche collectors in Asia, Labubu has skyrocketed into global mainstream attention, attracting collectors of all ages across continents. With collaborations, limited editions, and emotional storytelling behind every figure, it's no wonder Kasing Lung Labubu toys are dominating both online marketplaces and offline fan events.
The Origin of Labubu and the Magic of Kasing Lung
At the heart of the Labubu phenomenon is the creative genius of Kasing Lung, a Hong Kong-born artist known for his whimsical, gothic, and often emotional character designs. Labubu, his most iconic creation, is a mischievous yet lovable creature with wide eyes, sharp teeth, and a peculiar charm that bridges the line between cute and creepy. The Labubu Original was first introduced through art toy exhibits and exclusive designer toy stores, and over the years, it has transformed into a cultural icon among figure collectors.
Kasing Lung’s storytelling and visual design blend dark fairytale elements with a childlike sense of wonder. Each Labubu Kasing Lung figure comes embedded with meaning, making it more than just a toy—it’s a miniature work of contemporary art. Whether it’s the sad-eyed “Monster Labubu” or the festive editions that reflect seasonal stories, fans feel a deep emotional connection to every piece.
Popmart: The Game Changer
The major breakthrough came when Popmart Labubu started hitting blind boxes globally. Through Popmart, one of the world’s largest designer toy companies, Kasing Lung was able to deliver Labubu to the masses while maintaining the handcrafted aesthetic that made his figures special. These blind boxes created a sense of thrill, scarcity, and community among collectors, who would trade, unbox, and discuss their finds across forums and social media.
Limited edition figures from Labubu Popmart series, like Labubu Pirate, Labubu Witch, and the ultra-rare golden editions, have become collector goldmines—many reselling for 5 to 10 times their retail price on platforms like Labubu Amazon or specialty Labubu shop retailers. Popmart’s global expansion also meant Labubu could now be found in Tokyo, New York, Paris, and beyond—creating an international fan base that celebrates the character in every form.
The Uniqlo X Labubu Fashion Crossover
Another major contributor to Labubu’s popularity in 2025 is the recent Uniqlo Labubu collaboration. This clothing line, titled Uniqlo X Labubu, features exclusive t-shirts, hoodies, and accessories adorned with artwork by Kasing Lung. The collection sold out in most countries within hours, with fans queuing outside Uniqlo stores or crashing websites in hopes of grabbing a piece of wearable art.
The fusion of fashion and collectible art has made Labubu not just a toy but a lifestyle symbol. Fans proudly wear their Uniqlo Labubu gear at comic cons, exhibitions, or casual streetwear settings. This successful crossover brought in a new wave of fans, including those previously unfamiliar with designer toys but drawn to the aesthetic appeal of Labubu in everyday fashion.
Online Shopping, Rarity, and the Chase
For many collectors, the hunt is just as thrilling as the prize. In 2025, Labubu Amazon listings are consistently among the top-searched in the toy and collectible categories. The platform has become a hub for resellers and collectors alike, featuring not just the Labubu Original but also rare collaborations, exclusive drops, and retired designs.
Specialized websites and the official Labubu Shop release limited editions on specific dates, usually followed by a frenzy of clicks, server crashes, and social media buzz. This intentional rarity fuels FOMO (Fear Of Missing Out), which has become a key driver of value in the collectible toy market. Owning an original or ultra-rare Labubu figure is now a badge of honor in many collector communities.
The Emotional Core: More Than Just Toys
Perhaps the most important reason why Labubu Original remains so popular is the emotional connection that Kasing Lung builds with his audience. Each figure seems to tell a story—of friendship, loneliness, adventure, or innocence lost. Unlike generic action figures, Labubu invites interpretation and personal connection.
Collectors often photograph their Labubu figures in different settings, including forest walks, urban scenes, or beach days. A popular Instagram trend in 2025 has been the Labubu Beach photos, where fans take their Labubu figures to the shore, building narratives of them living their best summer lives. These photos often go viral, further deepening the lore and charm around the character.
The Future of Labubu
As we move deeper into 2025, the future for Kasing Lung Labubu looks brighter than ever. Rumors suggest a Labubu animated short series is in development, and collectors are already buzzing about new crossovers and NFT-style digital Labubu drops. From Labubu Popmart series expansions to interactive merchandise, the character continues to evolve while maintaining the soulful aesthetic that made it beloved from the start.
In an age dominated by mass-produced content, the uniqueness and charm of Labubu Original reminds collectors of the joy of storytelling, artistry, and the beauty of holding a piece of emotion in one’s hands. Whether you’re a die-hard fan or a newcomer who just picked up a Uniqlo Labubu hoodie, it’s easy to see why Labubu has captured the hearts of so many in 2025—and it shows no sign of slowing down.
Conclusion
In a world saturated with short-lived trends, Labubu has built something rare: longevity through authenticity. With deep artistic roots, creative collaborations like Uniqlo X Labubu, the backing of Popmart, and strong community involvement across platforms like Labubu Amazon and the Labubu Shop, this charming figure has become a symbol of creative expression, nostalgia, and emotional connection.
As 2025 continues, the Labubu Original stands not just as a toy—but as a treasured collectible, a fashion icon, a storytelling medium, and a piece of art that speaks to the collector’s soul. And that’s exactly why it’s so popular.